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Tag Archives: brands

Pepsi invested heavily in so-called “social media” while de-investing in traditional advertising. — [ANALYSIS]

Posted on March 31, 2011 by Chris F. Masse

Result: – Pepsi-Cola and Diet Pepsi had each lost about 5% of their market share in the past year. #fail

Posted in Business, Business Administration, Internet Marketing - Internet Commerce, Internet Strategy | Tagged benefits, branding, brands, cola, colas, Diet Pepsi, growth, marketing, Pepsi, Pepsi-Cola, sales, soda, sodas | Leave a comment

On the Web, there are multiple ways to connect with brands.

Posted on January 9, 2008 by Chris F. Masse

And that number of connecting ways will increase again, in the future.

Posted in Internet Marketing - Internet Commerce | Tagged brands, touch points | Leave a comment
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