Google has just updated its external PageRank servers. (The PageRank is updated internally in a continuous way, but Google updates its external servers once a quarter or so.)
- InTrade is 7/10. BetFair 6/10. HSX 6/10. HubDub 6/10.
- BetFair’s blog (Betting @ BetFair) is 5/10, proving, once again, that it is a mediocre publication run by mediocre people. BetFair’s second blog (BetFair Predicts) is 4/10. Midas Oracle is 6/10.
- For the record, the goal to attain (for both exchanges and publications) is 7/10.
Love your pagerank stuff Chris. I don’t follow SEO, so you’re keeping me up to date on it. Pagerank 7 is the goal? What kicks in when you hit that level? Higher placement in search results?
Hutch, I follow SEO closely. What I wrote above is simplification. Truth is more complex.
My observation is that almost all the websites that are important in the national discussion (e.g., sites that make it on Techmeme and Memeorandum) are 7/10 minimum.
PageRank is only one factor among 200 in the Google algo. *However*, this factor is correlated with others (e.g., popularity of the site, good optimization of the content).
PageRank reflects your link building, which is possible only if you have good content.
Link building should be a priority of companies like Spigit. A marketing strategy should encompass a way for the site to get incoming links.
I saw e-commerce sites that present themselves as vertical media. This is a good idea, because medias get more linked to than e-commerce sites.
I haven’t thought for Spigit (PR5), but I am sure that there exists a special marketing strategy that would get it to PR7. If Spigit were, first, an enterprise media, and, second, an enterprise solution provider, its site would be more linked to, would be more optimized, would receive more visitors from Google, and would generate a higher revenue. (This would require motivation from the higher execs and a budget.)
Not that higher PageRank alone means higher visibility in Google, but it is one important factor. SEO should look at all factors.
One last thought. I noticed that e-commerce sites who have that dual media/e-commerce strategy are built with e-commerce software. Wrong. They should be build with publication software (with e-commerce plugins), since the best CMS are good at SEO natively.