How to Use Collective Intelligence to Minimize Risks When Introducing New Products
CrowdCast WebCast – (Tuesday, December 8, 2009):
Does your company rely on new product introductions to drive growth? A single missed launch date for a new product can impact company valuation by 5%, costing millions of dollars in market capitalization. Given increasing consumer and investor expectations around new products, and the globalization of supply chains, the risks to your company have never been higher or harder to measure.
Throughout the launch of each new product, the information you need to make better decisions and to minimize risks exists in your company — if you have an efficient way to tap into this information.
Prediction markets offer a new way to identify, measure and respond to risks. By aggregating insights from across your company to evaluate and quantify risks, you have the best chance to recognize issues early and take corrective action.
From this webcast, you will learn about key problems with new product introductions, and how to use prediction markets to quickly address risks that prevent new products from launching on time.
