According to Jason Calcanis… [click here for the debunking of this idea].
Meta
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Mark Cuban put forth this idea in 2008:
http://blogmaverick.com/2008/05/14/beating-google/
Personally, I think it could work.
Here is a text version of Calacanis’s argument:
http://calacanis.com/2009/11/09/how-to-kill-google-or-take-10-points-of-search-search-share-in-six-months/
Bing might be trying this, if I believe the recent rumors.
Badda Bing! Microsoft woos newspapers by funding their stick to beat Google
http://eu.techcrunch.com/2009/11/13/badda-bing-microsoft-woos-newspapers-by-funding-their-stick-to-beat-google/
http://gawker.com/5404132/why-news-corp-keeps-threatening-to-leave-google