58% of game players spent money on virtual items in free-to-play games in the past year.
The most commonly purchased virtual item (71%) was virtual currency, which most games require for the purchase of other virtual items. [] The next most purchased type of virtual item (37%) was weapons and then subscription codes (30%). After that, users reported purchasing wearables (26%), power-ups (25%), and virtual gifts (19%). Finishing out the list was DLC content (16%).
