Go to Google, and type:
On both issues, the BetFair pages appear well below the Midas Oracle pages, which rank #1.
BetFair’s Internet marketing team has a lot to learn about content marketing and SEO. But they can’t learn, because when you’re boisterous, you don’t listen. Listening is a rare skill. It is a prior to anything. It requires that you silence your ego —and, at BetFair, many people have inflated egos.