Emile Servan-Schreiber of NewsFutures:
Google Moderator is not comparable to our Product Concept Optimizer, which, by the way, is a lot more than just an Idea Pageant. The Google thing is a standard issue poll-like app, whereas we developed the PCO in tandem with a large professional market research company (Kelton Research) especially for consumer product concept testing.
By the way this will be the first field test of this new technology/approach. It should be very interesting!
