Spot this URL:
http://www.hsx.com/blog/view.php?id=113
They should go with user-friendly URLs (that include keywords in them). Like the URL of this present post:
http://www.midasoracle.org/2009/07/23/hollywood-stock-exchange-blog/
Another possibility (preferred by Matt Cutts):
http://www.midasoracle.org/hollywood-stock-exchange-blog/