Enterprise 2.0 – Boston, Massachusetts, U.S.A. – 2009-06-22~25
The Promise of Prediction Markets [*] #e2conf33
When will the product really ship? How much will we sell next year? While accurate forecasts are a cornerstone of a well-run enterprise, the methods to arrive at those forecasts haven’t changed in decades. Prediction markets offer the ability to tap the wisdom of the corporate crowd to forecast key metrics. While wikis, blogs, and tagging have become quite accepted as workplace tools, prediction markets have suffered from a level of complexity that has stifled widespread adoption. In this talk, the audience will learn more about prediction markets and how they bring value to corporate forecasters (case studies from Electronic Arts and Johnson and Johnson).
Speaker – Leslie Fine, Chief Scientist, CrowdCast
Leslie leads the design of the Crowdcast prediction engines as well as client customization. Prior to joining Crowdcast, she spent 8 years at HP Labs designing and implementing BRAIN, HP’s prediction system. Prior to joining HP, Leslie received her PhD from Caltech in Economics, where she studied mechanism design, particularly inducing liquidity in thin markets and information market design.
Speaker – Matthew Fogarty, CEO, CrowdCast
[*] The promise of… collective forecasting, rather 
—since CrowdCast has abandoned the market technology.
