*Years* later, the BetFair blogs are still *not* taking off.

- Google PageRank of Betting @ BetFair: 5 / 10.

- Google PageRank of BetFair Predicts: 4 / 10.

- Number of feed subscribers at Google Reader for Betting @ BetFair: 29.

- Number of feed subscribers at Google Reader for BetFair Predicts: 17.

All this in spite of the 45 part-time writers and the SEO experts (or so they think they are) that BetFair is employing.

I would fire them all —from top to bottom.