- They are testing Twitter. I would look at the Twitter presences of Tim O’Reilly, StarBucks and NakedPizza for ideas on how to use Twitter. In my view, the StarBucks idea to have one Twitter journalist/blogger inside StarBucks reporting from within and exchanging with customers is an idea that is worth one hundred million dollars —and I am a cheap guy you should know.
- A lot of things have changed on the Internet since the creation of Amazon.com in 1994. The current website is made up of an e-commerce site with reviews built on top. If I had to build Amazon.com from scratch, today, I would have it as a content site with an e-commerce site built on top of it. The reason is that the primary objective of SEO is to get good inbound links, and the easiest way to get those is to create and publish good, original content.
[More on the other blog, devoted to Internet business models and Internet marketing. The second set of ideas comes indirectly from a short exchange with David Pennock, who knows more about the Internet that I do ---or so he thinks.]
