As a consumer, when’s the last time you read an advertorial and walked away inspired or informed?
Never.
And this is my version of the question:
As a consumer, when’s the last time you read a post by BetFair Predicts and walked away inspired or informed?
Never, as for moi. Do give your answer in the comments. Commercial companies are just incapable of publishing things that can be trusted. It is by essence impossible. [As a side note, this is an interesting challenge for a young startup that could solve this problem. I am discussing this with some people.]