UPDATE: Seth Godin e-mails me this:
I never said that “you” shouldn’t use twitter. Not at all. I think there are plenty of people who should use twitter. I said I can’t use twitter. Different story. [...] Twitter is great for personal updates. It’s great for public customer updates. It’s great to see the live zeitgeist. It’s great to connect with a crowd at an event. And it’s fun. That’s why people should use it. I don’t think it’s a great way to make deep new friendships nor is it a great way to cold call or prospect for new business for most industries most of the time.
UPDATE: Midas Oracle is now on Twitter. 
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[Below is my original post.]
His Twitter account… is a dead end.
I saw that John Delaney and Emile Servan-Schreiber (among a long series of prediction market people) have started to publish there. Why would those 2 professionals waste their time on Twitter instead of building their own blog? The question that kills is this one: If someone has failed miserably at building a popular blog, why is he/she thinking he/she can build a useful Twitter presence? I think that Seth Godin is right. For most of us, publishing on Twitter would be a waste of time. I would recommend Twitter only to some companies in some industries, for some specific situations. Don’t get me wrong: Twitter is an awesome, clever system. But we don’t have to invest in anything that is great. There are many great things in this world that I acknowledge but that I don’t practice. We don’t have time. We should be very selective. We should pinpoint where we are the best, and develop from that specific vortex.
Our role is to produce remarkable products and spread remarkable ideas. Once we have done just that, other people will Twitter about them —thank you very much. The majority of us should focus on building an Internet presence that Google (the world’s #1 media) loves to refer.
In this video interview, Seth Godin explains why he does not Twitter (9 minutes into):
Here is his awesome presentation at TED:
Here is his presentation at Google:
