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Using page views as a metric, Nielsen ranked CNN.com as the No. 1 current events and global news Web site last year, with a monthly average of 1.7 billion — half a billion views more than its nearest competitor, MSNBC.com. [...]
CNN.com. On Election Day in 2000, CNN.com recorded 100 million page views, a monumental number at the time. On the same day last year, the site had 282 million page views, also setting a record. [...]
On the more traditional side, CNN.com holds morning meetings to discuss the day’s priorities and to divvy up assignments. The work is coordinated with CNN’s television channels and other platforms, allowing the company’s journalists to “produce in parallel,†says Rena Golden, the executive producer of CNN.com. [...]
Mr. Estenson says he wants CNN’s most distinctive content on the home page because he believes those stories keep readers on the site longer. Every week, he studies a pie chart that shows the “bounce rate†for CNN.com. It measures how many users view one Web page and then leave the site, akin to a shopper who browses without buying. Right now, more than half of CNN.com’s visitors are just browsing. Last year, MSNBC drew more users but CNN kept them on the site longer. If Mr. Estenson can lower the bounce rate, he can further increase page views, potentially reaping millions more in ad dollars. WHICH brings us to a pivotal issue: money. While audiences for online news sites are growing, “revenue is everyone’s billion-dollar question,†Mr. Brown says. [...]
Mr. Estenson and other executives expect that the digital operation will one day surpass television in revenue, echoing predictions of other executives confronting the Internet revolution. And his estimate of when that day might come is sobering, despite CNN.com’s financial buoyancy: 10 to 20 years from now. [...]
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The news industry is currently seeing a structural change to their business. While off-line ad revenues are slumping, news media companies are aiming to build web businesses with significant user engagement. We see Hubdub as a key enabler for media companies to build that engagement around their content.
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Yes.
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