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Betdaq’s SEO trick managed to get its website to be listed ahead of BetFair’s one in the Google Web Search results. — For how long?

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Betdaq has set up another website, bettingexchange.com.

They did that just for the purpose of passing over BetFair for the “betting exchange” query.

It is working. Congrats.

However, it remains to be seen whether this SEO trick will stand the test of time. I am a bit skeptical since the bettingexchange.com webpage is only a front for the Betdaq website. Google will get to compute that trick, later on, and will put BetFair back in the #2 spot, just after the Wikipedia entry on betting exchanges. Let’s take a bet.

SEO artists are only able to deliver tricks. It works on the short term. But nothing replace a long-term Internet strategy.

SEO artists are schmucks.

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2 Comments to Betdaq’s SEO trick managed to get its website to be listed ahead of BetFair’s one in the Google Web Search results. — For how long?

  1. December 11, 2008 at 11:22 am | Permalink

    It’s not obvious this is purely an SEO trick.
    That’s a good domain name in general: they probably had to buy it.
    It’s also good to capture type-in traffic.

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