An Internet marketing professional:
Today, we publish and consume more content faster than ever before. WordPress has become the new FrontPage. Web sites are now blogs. E-mail and newsletters have been replaced by RSS. Micro-blogging applications such as Twitter have filled the void in between. Today, when new content is created and published, it’s usually done on a blog, and syndicated automatically thanks to RSS and the blogging application used. Today, when you publish a blog post, it’s distributed and found instantly in RSS readers within minutes of being written. Google and other search engines love blogs, because they are constantly publishing new content. Blogs that update frequently often will have more influence and higher rankings in search. Blogs and traditional Web sites get indexed in search engines, but that’s where the similarities end, in terms of real time publishing and real time distribution. Blogs are indexed within minutes, but Web sites often take longer, with a lower probability for achieving higher in the search results.
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