BetFair is now using the services of BloggerWave —a competitor of PayPerPost.
The idea of BloggerWave is to have companies (like BetFair) paying bloggers to publish posts pumping up products, and linking to commercial websites so as to inject PageRank into those websites.
Professional bloggers and journalists despise these marketing methods, and Google punishes the bloggers who take part in those schemes.
No good.
