Why the HubDub model is superior to the InTrade, TradeSports, BetFair, HSX and NewsFutures’s ones
Chris F. Masse August 7th, 2008
Because HubDub is the only prediction exchange whose prediction market webpages are indexed highly by Google.
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That query leads to that prediction market webpage.
That query leads to that prediction market webpage.
That query leads to that prediction market webpage.
That query leads to that prediction market webpage.
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In the 4 cases above, you can spot HubDub in the top 10 Google results.
I speculate that HubDub is going to harvest hundreds of thousands of Google visits in the next 12 months.
Which is probably higher that the BetFair blog will get from Google —and there is a low conversion rate (from the BetFair blog to the BetFair prediction market webpages), probably. With the HubDub model, the conversion rate is always 100%.
Nigel Eccles, this time, I am impressed.
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- Analysis (Industry) , Exchanges & Markets , Marketing & Internet Marketing
- Comments(4)
When I look at them some are not in the top 10 - perhaps this is geo-target based or perhaps when you tested them you were logged in to Google and Google was serving personalized results.
(also, the log in wasn’t working for me - neither my username/password nor the openid)
@Greg Knaddison: Yes, strange things like that can happen.
[...] Non-Indexable Prediction Market Webpages. - Like it or not, Google is now the world’s #1 media. We “google” anything, first thing in the morning. None of the BetFair prediction market webpages can be indexed by Google and the other Internet search engines. That means that BetFair is missing out, in my estimation, on hundreds of thousands of Google visitors each year. Those Google visitors will favor other prediction exchanges (e.g., HubDub) whose prediction market webpages are indexed naturally by …. [...]
[...] HubDub is the only prediction exchange whose prediction market webpages are indexed well by Google. [...]