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The most liquid of the Jason Ruspini-created contracts:
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I would like to talk a bit about the Internet marketing of these prediction markets, in the rest of this present post.
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As you all know, Jason Ruspini published a blog post on his (semi-abandoned) blog (spot the comments), was interviewed by Bloomberg, and then went to BNN (a Canadian business TV nobody would have ever heard about, otherwise).
In passing, I want to thank Fabian John of Tom Next (a German web forum on financial event derivative trading) for uploading the video to YouTube. 
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Spot the referral stats at the bottom of the screen shot below:
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My Internet marketing thoughts:
- The Club For Growth blog sent about 20% (22 clicks from CFG out of a total of 108) of all people who watched that video —even though the Club For Growth blog is much, much, much more popular than Midas Oracle (which drills a narrow vertical). This is consistent with what Jakob Nielsen has always said, namely that the Internet is in fact a collection of verticals. (See: Diversity is Power for Specialized Sites. “Small websites [like Midas Oracle] get less traffic than big ones, but they can still dominate their niches. For each question users ask, the Web delivers a different set of sites to provide the answers.”)
- I think that the difference between the total viewership (277 views) and the referral numbers (108 clicks) is due to the fact that most Midas Oracle feed subscribers watched that Jason Ruspini video from within their feed reader (like Google Reader), and never had to “click” on the link to watch the video from within the YouTube page.
- The above is a very interesting piece of Internet marketing wisdom, which prediction market firms (like InTrade-TradeSports, BetFair-TradeFair, Betdaq, NewsFutures, HSX, etc.) should mind —especially in light of the focus on prediction market journalism I talked you about yesterday
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Funny enough, John Delaney of InTrade stole the YouTube video (uploaded there by Fabian John of Tom Next), erased the mention of my (dirty) name (put up there by Fab who thought I would like this egotistic plug), and re-posted the video on the InTrade section at YouTube.
That Chris Masse-free copy of the Jason Ruspini video hasn’t attracted many eyeballs, as the stats show:
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If you wish, you may watch again the Jason Ruspini video from within your feed reader:
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Tax rate prediction markets – YouTube
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Related: Bloomberg
Previously: Tax Futures, “In Real Life†– by Jason Ruspini
