Modern-day prediction exchanges do mix markets and content.
Chris F. Masse December 8th, 2007
A BetFair Radio icon is present on each BetFair horse racing prediction market. Spot the red dot just below “BetFair Million - Winner?“:
BetFair Radio, which is mainly about UK horse racing, is not advertised on their other prediction markets (on football, soccer, politics, etc.).
Psstt… Inkling Markets (play-money) is another example of a prediction exchange mixing markets and news. See this Giberson Inc-run set of prediction markets.
