Don’t call it “IT security”. Call it “information security”, instead.

Silicon:

And [Adrian] Asher [BetFair's 29 year-old global head of security] knows how to present his case. “I always refer to what we do as information security, mainly because when you go to PR or marketing people, for example, and you say IT security, they think about a server or device,” he explains. “By calling it information security, you get into their heads that it’s about the data, our core business asset.“