Via George Tziralis, New York University’s Panagiotis G. Ipeirotis (Spring 2008: Search and the New Economy (B20.3136)):
Assignments
- Run and optimize an online advertising campaign, using Google AdWords or Microsoft adCenter.
- Analyze the visitorship data of an online website to analyze the effectiveness of different pages. You can use Google Analytics, or tools like CrazyEgg.
- Analyze (or build) a recommender system for movies, books, and TV Shows using Facebook data.
- Build prediction markets at Inkling Markets, for an event of interest, examine the accuracy of the predictions, and analyze the behavior of the participants.
- Alternatively, analyze real-money prediction markets at InTrade and BetFair and examine the effect of real-life events in political campaigns.
- Use Google Trends to build a predictor of unemployment measures.
- Optimize the keyword campaign of a company by choosing the appropriate keywords and bid amounts, depending on the competition and the rank of the organic pages.
