By “dynamic”, I mean a web ad widget that connects automatically to the BetFair site, and the BetFair site sends the appropriate, updated visual for that web ad. In the example below, which I spotted on a betting blog this early morning, the BetFair ad promotes a soccer game that will take place later today (Wednesday, October 24th, 2007). Very ingenious.
Once this soccer prediction market has expired, another visual will be sent to this web ad widget on the betting blog. (Not here, though, because I broke the linking with BetFair.)
