Most of the news articles on prediction markets published by the prestigious newspapers will soon be free of charge.

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The New York Times = free, starting tomorrow

The Wall Street Journal = $$$ — free, soon, maybe

The Los Angeles Times = free

The Financial Times = $$$

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And, now, the admission:

“What wasn’t anticipated was the explosion in how much of our traffic would be generated by Google, by Yahoo and some others,” [Ms. Vivian L. Schiller, general manager of the NYTimes.com site] said.

Google = the world’s media