[...] The outlook was generated from the site’s 7,500 registered users — about 2,000 of whom have placed at least one trade in the last month. [...] For now, the simExchange is a bootstrapped site with two employees, Shiau and Divnich, and no real business model. But Shiau hopes to eventually scale up the site and generate data that can be sold to analysts and publishers. He promises investors will continue to get free access to data. [...]
If the Hollywood Stock Exchange managed to do it, then The Sim Exchange has a reasonable chance to become profitable.