Via Keith Anderson, Sermo:
Meta
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Recent Posts
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- Eric Zitzewitz petitions the CFTC in favor of real-money prediction markets about politics. — [TEXT]
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A quick summary of Sermo’s model:
* Their community is free for physicians, who must authenticate their credentials.
* Some physicians are financially rewarded for their “astute observations and clinical insights”
* Sermo highlights the usefulness of the “insight” to physicians themselves, but the money comes mostly from two places: big pharma and institutional investors. A few months ago, I read that they were generating about $500k / mo.
They do not use prediction markets per se, but they should. And I can envision a similar model being applied in other verticals where authenticating credentials is possible.