We can’t expect consumers to come to us.

It’s arrogant for any media company to assume that.

Says Quincy Smith, the president of CBS Interactive, to the Wall Street Journal. And thus, he has decided that CBS should now cross-post his videos to as many video websites as possible. Smart move.

Cross-posting is good for you: it expands the reach of your ideas. If you’re the owner of a solo blog, feel free to cross-post any of your blog posts about prediction markets to Midas Oracle —with a deep link to your original blog post from your Internet site.

About Chris F. Masse

Founder and President of Midas Oracle
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