[...] The [Zogby Interactive] survey of 1,373 U.S. adults who plan to read the book found only one in five — or 20 percent — believed one of those two characters [who will die] would be Potter. [...] The Zogby Interactive poll conducted between June 19-21 carries a margin of error of plus or minus 2.9 percentage points. [...]
Harry Potter will survive The Deathly Hallows.

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UPDATE: The contract of the Harry Potter event derivative at NewsFutures may be flawed.