Robert Scoble in the New York Times:
[...] Robert Scoble, whose Scobleizer technology blog is among the most well-known, said that more people — including those at the top — were blogging as part of their jobs with major corporations, from I.B.M. to General Motors to Southwest Airlines. “There certainly are more and more people who are doing blogging work, at least as part of their job,†Mr. Scoble said. He noted that PodTech, an online technology and video entertainment network where he is vice president for media development and has his own show, hires bloggers, but not just because they can blog. “You need something else that comes to the table with you,†he said. “A good blogger is passionate and authoritative on something. If you’re not passionate about what you’re communicating, you’re going to be missing something.â€
Just a remark. A “good blogger” does not just publish his/her opinions. He/she also publishes news AND invites guest bloggers to the table. A “good blogger” should have an impact on his firm and/or industry. A “good blogger” should be prescient, sometimes —understanding trends and anticipating perturbations.
(((I’m not saying this is easy.)))
