Earlier this week I participated in a teleconference for PR professionals hosted by the Public Relations Society of America. During the session, the moderator, Peter Himler, asked me what three essential sites or tools that professionals should be using as they go out and navigate this crazy new media landscape. The answer might surprise you. My gut reaction at first was to go to the usual answer – an RSS reader [*], etc.
But then I thought about it. Of course there are a bunch of core technologies that any businessperson can pick up, install or sign up for that will certainly make “mastering” this whole Web 2.0 thing a lot easier. However, all too often we overlook the “soft tools” – that what makes up our character. So as I thought about it, the most important “tool” you can have today in business is insatiable curiosity [*]. The minute you lose it, you’re dead. [...]
[*] Google Reader
[**] Which is why this group blog is about prediction markets… and all things related —markets and predictions, forecasting techniques, the wisdom of crowds, economics, information technology, internet marketing, business administration, innovation, the Internet, science, politics, history, humor, art, etc., as long as it’s somewhat related to our beloved prediction markets. 
