The Hollywood Stock Exchange published on its website a Press release on February 26, 2007, which shows clearly how accurate were the HSX predictions on the Oscars. As of today, it hasn’t made it to Google News, either on its own or thru a news article. Contrast that with the Iowa Electronic Markets (running Avian Flu prediction markets), which has just gotten coverage (via the AP) from more than 100 media outlets (including the Marginal Revolution guy).
MY TAKE: The Hollywood Stock Exchange managers seem to rely on the entertainment news media to get coverage on the 2007 Oscars. It’s not the only approach they could take. I suggest that they try to get coverage from the business news media or the business bloggers. Prediction market-related stories are popular in these media. Not a week passes by without some media outlets mentioning the prediction markets (either the public betting exchanges or the corporate prediction exchanges).
The 2007 Oscars was HSX’s big night. Just like the 2007 Super Bowl was TradeSports and BetFair’s big event. How come HSX hasn’t found a way to infiltrate some media publications to spread the word about their great success? There’s a lack of marketing skills at HSX, it’s so obvious. HSX’s Alex Costakis should quit blaming ABC7 San Francisco and/or Inkling’s Adam Siegel for some imaginary reason, and start to mind a good P.R. plan with the help of some astute spin doctors.
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