XM-Sirius merger — REDUX

Chris F. Masse February 23rd, 2007

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As you know from reading this group blog yesterday, InTrade-TradeSports created a new set of prediction markets about the XM-Sirius merger. I looked into the web stats this morning, and the number of web readers [*] who clicked thru the InTrade contract link is INSIGNIFICANT [**].

TAKEAWAY: The relationship between the prediction exchanges (betting exchanges) and the bloggers (as opposed to the online media, which rarely link to the outside) is probably the most complex and mysterious area in the field of prediction markets. You will note that the issue of marketing (and internet marketing in particular) is never addressed by the scholars or the commenters. It’s a study of great interest to me, and I am going to deepen it. (I’m not pretending any superior mastering here.)

[*] As opposed to feed readers, whose behavior is unknown to me.

[**] Despite some very good web stats for yesterday, overall. (Average: 2.61 P/V — Visits: 325Pageviews: 849 — Again, keep in mind that that’s only the web readers; the feed readers are not counted in. Add 200 people, probably, to the number of visits.)

Addendum: The State of the Web-based RSS Reader Market - Feedburner, Pheedo Release Stats

One Response to “XM-Sirius merger — REDUX”

  1. Chris. F. MasseNo Gravataron 23 Feb 2007 at 5:26 am

    I do “really want to know more about MO feed readers” but I will not give the key of this group blog to FeedBurner. :)

    FeedBurner would like me to use a FeedBurner feed URL, which I will never do. I want to stay in control.

    If one day, FeedBurner bellies up, I will have hundreds of feed readers hooked to a FeedBurner feed URL. How will I reach to them, then?

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