Guy Kawasaki, a marketing guru and a venture capitalist in Silicon Valley:
The $3,350 is for all the revenue I got for the year (actually, the total is now about $4,000 because I found some checks) from all sources: AdSense, BlogAds, Federated Media, and Feedburner. I used AdSense for only a couple of months when I just started.
As said Jakob Nielsen, two kinds of ads work on the Web: search ads (seen in search engine results) and classified ads. As for ads inserted on Web-based publication, as you have seen above, it’s peanuts. I should not rely on Google AdSense to make Midas Oracle profitable. My plan is to develop a highly vertical webspot and to draw sponsors that will benefit from a tight association with us. I will also try to mind ideas for our most prolific blog authors to benefit (kind of) from their work —a more long-term plan.
It’s essential for Midas Oracle to widen its audience. We have a readership made up of prediction market aficionados who are very faithful to us (rain or shine); it’s great. But we should target the “normal people” and devise ways to introduce them to this great prediction market stuff of ours. We should publish more explainers and “how to” stories —what is a “prediction market” (and a “betting exchange”), how it works, how you can profit from it, how your business can benefit from it, and how you can profit from helping the industry vendors.
