Via the Life Hacker girl, these six bits of advice from Penelope Trunk.
4. Sign up for Profnet.
This service costs a few hundred dollars, but it’s worth it if you really want offline publicity. Journalists go to this site to ask for specific information from a specific type of person. If you meet those criteria, you can send the journalist a pitch via email and if you really are a match, the journalist will contact you. Profnet is a key tool in most publicists’ toolboxes and it’s accessible to anyone (who can pay).
I have never heard of ProfNet, before. Here’s the template of their expert profiles.
