Comments on: Irankling Study Group http://www.midasoracle.org/2006/12/11/irankling-study-group/ Prediction Markets For All Tue, 30 Sep 2008 23:52:14 +0000 http://wordpress.org/?v=2.6.2 By: Chris Masse http://www.midasoracle.org/2006/12/11/irankling-study-group/#comment-390 Chris Masse Wed, 13 Dec 2006 12:34:40 +0000 http://www.midasoracle.org/2006/12/11/irankling-study-group/#comment-390 Thanks. "Les Grands Esprits se rencontrent." Thanks. “Les Grands Esprits se rencontrent.”

]]> By: Mike Linksvayer http://www.midasoracle.org/2006/12/11/irankling-study-group/#comment-386 Mike Linksvayer Wed, 13 Dec 2006 08:39:42 +0000 http://www.midasoracle.org/2006/12/11/irankling-study-group/#comment-386 I can buy into that expansive definition of marketing and its necessity for prediction markets to reach their potential. I can buy into that expansive definition of marketing and its necessity for prediction markets to reach their potential.

]]> By: Chris Masse http://www.midasoracle.org/2006/12/11/irankling-study-group/#comment-371 Chris Masse Mon, 11 Dec 2006 11:44:47 +0000 http://www.midasoracle.org/2006/12/11/irankling-study-group/#comment-371 The marketing approach encompasses two branches: the discovering (surveys, focus groups, consumer/customer data analysis, brain storming, etc.) and the crafting (branding, advertising, promoting, selling, etc.). Your clever blog post contributes (a lot) to the first part of the task. Whether you want it or not, your blog post is part of the marketing approach to socially relevant prediction markets. Let me repeat: When a firm tries to adapt its offerings to its consumer/customer (present or future) needs, first it needs to mind it ---that's when marketing starts. Marketing does not start with promoting and selling, but well before that point. The marketing approach encompasses two branches: the discovering (surveys, focus groups, consumer/customer data analysis, brain storming, etc.) and the crafting (branding, advertising, promoting, selling, etc.).

Your clever blog post contributes (a lot) to the first part of the task. Whether you want it or not, your blog post is part of the marketing approach to socially relevant prediction markets.

Let me repeat: When a firm tries to adapt its offerings to its consumer/customer (present or future) needs, first it needs to mind it —that’s when marketing starts. Marketing does not start with promoting and selling, but well before that point.

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