That’s Professor Ely Dahan’s educated guess (or suggestion?) at the end of his Google TechTalks presentation (the last 5 minutes).
How can we better understand customers? – (Video) – (via George Tziralis) – [STOC] – by Ely Dahan – 2006-07-18
Second Thought: I don’t agree too much with Ely Dahan that innovation is done (or unimportant) in prediction market software, and that commoditization is around the corner. There are many types of trading software, and many flavors. Which one is the best? See Richard McLister’s blog post or Alex Kirtland’s blog post and you’ll see that the discussion is still open. How can we commoditize if some issues are not settled yet?
